This strategy will be developed based on your research essay and your genre proposal. The audience strategy is the blueprint or foundation of your composition, so it is critical to developing a strategy with the end effect in mind. Planning in advance about how you will communicate your ideas to an audience will ensure its success; poor planning will result in a less-than-effective final project.
I think It is very important to plan each genre and give them equal amounts of work to tie all the pieces together.